A chance meeting with a well-known record executive would redirect Edwin Holmes’ initial dreams of becoming an investment banker. Completing a finance internship at the time, he was pleased to discover that the entertainment industry offered equal cachet, but without the tightly knotted tie. He went on to earn his finance degree at Howard University in 1997, but a stint at Columbia Records decided his career path, allowing him to apply his business management skills with more freedom and creative expression.  His first industry position was as a general manager at Penalty Recordings (Tommy Boy/Warner Brothers) where he oversaw daily operations and two releases from platinum-selling artist Noreaga.

Holmes continued to be influential in driving artists to stardom. Under Edwin Holmes Management (EHM), he launched the careers of Grammy-nominated singer Amerie and Grammy-winning producer Rich Harrison. During this time, his label imprint, Fo’ Reel Entertainment, formed a joint venture with Universal Music Group and signed an unknown rapper out of St. Louis named Nelly, to a multi-million dollar recording deal.  Edwin would collaborate with the Grammy-winning artist on four studio releases that would sell more than 30 million albums worldwide. The label would also release a platinum-selling album by the St. Lunatics.  Holmes’ reconnected with his college mentor and former Bad Boy “Hit Men”, Chucky Thompson, in 2002 and signed the platinum-selling producer to EHM.

More than being able to just recognize talent, Edwin’s strength is his ability to package it for the boardroom, relaying its value while helping the artist develop its full potential. Intuitive and known for his enthusiasm and commitment, Edwin’s attentive, easygoing style is why artists trust him to communicate their personalities and vision in business transactions. His success has been as the interpreter for the two usually incompatible languages of art and finance. He possesses the unique and rare skill to manage and navigate the business without compromising the work or feelings of the creative person.